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PRIMEUSE Prewash Degreaser
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The AENSŌ - When the mind is free...
Aensō is an alternation of the Japanese word ensō - circle, which symbolises absolute enlightenment, strength, elegance, the universe. The ensō is hand-drawn in one uninhibited brushstroke to express a moment when the mind is free and is characterised by a minimalism born of Japanese aesthetics.
It is exactly what we have created with the Aensō line. It is created with a minimal design, that embodies aesthetics and symmetry, while the hand-drawn circle stands in direct contrast to that. The bottles and labels exhibit elegance and cleanliness.
The circles
Each product features a unique circle. None matches the other. An artist has created the drawings especially for the brand. Each version of the circle was hand-drawn with original Japanese ink and brush, then scanned, vector traced and adjusted.
There are hundreds of individual, unique circles ready to be used for the Aensō product line.
Manufacturing & development
All Aensō products are strictly engineered in-house by our chemical specialists. There is no single product in the line that would be bought from a third party. We developed the formulations from scratch over the course of three years. Many of them are unconventional in their nature and outperform expectations, because right from the start we focused on exceptional performance and product quality.
While a large part of the laboratory development was done in our labs in Japan, the manufacturing process is based in Central Europe. We have chosen this region for the local availability of high quality raw materials. For the Aensō manufacturing we only use the highest quality chemicals, sourced from leading European manufacturers like BASF or Evonik. By using materials of reputable manufacturers, we also ensure compliance with strict regulations around the world.
Sustainability
At Aensō we take sustainability and environmental responsibility seriously. We only purchase our materials from manufacturers who think alike. We take great care to ensure our products are made of materials that do harm the environment as little as possible - both in their manufacturing process and in the logistics. We rather pay more for raw materials sourced from local manufacturers, instead of transporting the cheapest molecules available from Asia to maximise profits.
